21 September 2011

Pauly D and the Gendering of Dialect-Making

The following is an excerpt from a chapter that I'm working on about the relationship between the media and ideas about dialects. 

Media representations are key in shaping perceptions of regional dialects and speakers, and these perceptions are significant in reinforcing and maintaining language attitudes. Language attitudes typically include the belief that the best speakers are the most authentic locals, working class or rural males, and that standard speakers are middle class females and males who do not fit traditional notions of masculinity. Thus authenticity depends on meanings related to class, gender, and sexuality, specifically a kind of working class masculinity. Perceptions of gendered language use help to maintain these stereotypes. Sociolinguist Natalie Schilling-Estes explains that language attitudes and gender identity are linked by the notion that the authentic local is 'authentic' because he is the 'best' speaker of the local variety. The best speaker is identified by his use of recognizable linguistic features and their use in particular discursive contexts. Because these contexts and features are typically linked with heterosexual, working class masculinity and ‘masculine’ language, they not only carry meanings such as ruggedness, toughness, strength, and bravado, which are associated with meanings tied to being an authentic local, but also to heterosexual, male, and working class. For example, Pauly D of Jersey Shore fame describes himself as a “guido” as he’s riding a tricked-out motorcycle through a working class neighborhood, which combined, reflect meanings tied to Italian American ethnicity, heterosexual masculinity, working class, and a Jersey shore dialect. Used within specific contexts and juxtaposed with stereotypical images that evoke authenticity, dialect is discursively constructed as gender-, sexuality-, race-, and class-based. Social meanings are as much a part of the semiotic mediation of ‘dialect’ as are pronunciation and word use: speaker authenticity relies on recognizable discursive practices, where language use is the determining factor and where the best speakers of a regional variety are recognized as the most authentic locals[i]. In these ways, the practice of masculinity and heteronormativity—what it means to be heterosexual male, specifically, is tied to the practice of dialect—dialect-making.

[i] Similarly, the most authentic products are the best representations of localness through the use of enregistered features and intertextual links with a historic event.

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